“Neurons that fire together, wire together.” This adage is a helpful reminder to students who take a course on memory and the brain. This rhyme captures our understanding that neurons have a self-reinforcing capability that links them, and that this capacity has some relation with how memory in the brain works. It makes sense that if the same groups of neurons are involved in processing some stimulus, strong and stable connections rather than weak and transient would be preferable. We use similar optimizations when we place people on a speed-dial list, bookmark a website, or create a playlist of songs.

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