“Better Babies” contests, originally conceived to promote child welfare and physical development, were the first eugenics contests run at a state fairs (the first held in 1908). By 1920, “Fitter Families” contests were also held at state fairs, where human “stock” was judged alongside cows, pigs, and produce. Contestants completed family trait forms, were examined physically and psychologically, and were graded and awarded prizes as a result. The image below may indicate that there was even a swimsuit competition!

Visit the topics “Better Babies Contests” and “Fitter Families Contests” on the Image Archive on the American Eugenics Movement site to explore images of the movement.